Struggling with email deliverability? If your emails are ending up in spam folders or not being opened, it’s time to rethink your strategy. Here are six powerful tips to enhance your email deliverability and ensure your messages land right in your audience’s inbox.
1. Personalize Your Sender Name
Ever wondered why your emails might be getting ignored? It could be because your sender name is too robotic. Instead of using your company name like Lyftcurve as your sender name, try using a real person’s name, such as John Smith or Jane Doe. This simple tweak adds a personal touch and builds trust, making recipients more likely to open your emails.
2. Boost Deliverability with CC
Here’s a surprising tactic: adding an email in the CC field can actually improve your inbox placement! Although this may slightly raise your email costs, it helps enhance deliverability rates. For a cost-effective approach, consider using disposable or pseudo email addresses to achieve the same result.
3. Emojis: Use Wisely in Subject Lines
Emojis can make your subject lines pop, but don’t go overboard. While they can grab attention and increase open rates, excessive use may hurt your email’s professionalism or trigger spam filters. Use emojis sparingly and strategically to highlight key points and add a personal touch without overwhelming your recipients.
4. Craft Compelling Preview Text
Your preview text is like a teaser for your email. Words such as “urgent,” “important,” or “update” can drive higher engagement by creating a sense of urgency or relevance. Make sure your preview text complements your subject line and entices recipients to open your email.
5. Include Alt Text and Optimize Email Size
Images are great, but don’t forget about alt text. For emails that rely on images, always include descriptive alt text to ensure your message is clear even if the images fail to load. Additionally, keep your email size under 512 KB. Larger emails risk being filtered out by spam filters or experiencing deliverability issues.
6. Add Attachments to Your Emails
Here’s a tip that might surprise you: attaching a file, even if it’s just a PDF of your email content, can enhance deliverability. Attachments can provide additional value and increase the chances of your email reaching the inbox. Just make sure the attachment size is manageable to avoid potential issues.
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